Ammu Co-ord Set
Rich red with subtle traditional prints
- Classic collar & 3/4th sleeves
- Easy back pleat for movement
- Premium, breathable fabric
The first collection · Out nowRooted in tradition,
Rooted in tradition,
styled for today.
Breathable fabrics, handcrafted details and fits from XS to 5XL — ethnic wear that never asks you to choose between comfort and grace.
Breathable fabricsChosen first — for the fall, the feel and all-day comfort.
XS to 5XLCrafted to celebrate every single curve.
Deep pocketsEthnic wear that never trades comfort for elegance.
Handcrafted detailsRed-thread work, back pleats and finishing you can feel.
01 — The collection
Made for her everyday
Handcrafted details, effortless comfort. Hover a piece for a closer look, then message us for the link.
Neelambari Kurta Set
Indigo with red-thread detailing
- Deep pockets
- Hand-stitched red-thread cuffs & neckline
- Relaxed salwar for everyday ease
The Shirt Dress
Rust, buttoned through
- Wear it open over denim
- Button it up for the beach
- Soft, fluid drape
The Plum Kurta Set
Relaxed V-neck with wide sleeves
- Flowing asymmetric hem
- Easy straight pants
- “One outfit. So many compliments.”
02 — One outfit, two ways
Same shirt, completely different vibe.
Worn open over a white tee and denim for the city. Buttoned up, sleeves loose, barefoot by the sea. One piece that keeps up with your week.
Vote on Instagram
03 — Every size
Fashion has no size.
Meet the Ammu Co-ord Set — crafted to celebrate every single curve, with elegance, confidence and total comfort. Because you deserve style without compromise.
XS 5XL
- Rich red base, subtle traditional prints
- Premium, breathable fabric
- Classic collar & 3/4th sleeves
- Easy-breezy back pleat
04 — Fabric & craft
It starts before the design.
The right fabric changes everything — the fall, the feel, the comfort and the final look. We don’t just follow trends: we understand the fabric, respect the craftsmanship and create pieces with a story.
Heritage techniques that tell a story
Behind every intricate outfit lie hours of artisan precision and centuries-old art forms. These are the Indian hand-embroidery traditions that inspire us.
05 — How to shop
Your next favourite is one message away
- 1Comment “SHOP”On any post or reel you love — or simply send us a DM.
- 2We slide into your DMsWith the direct link, colours and sizes for that piece.
- 3Check your fitOur size chart and wash care guides live in our Instagram highlights.
