Jayanagar · Bengaluru

Ethnic at heart, modern by nature.

Hand-embellished kurta sets, festive silks, indo-western looks and easy co-ords — handpicked for our Jayanagar boutique and delivered anywhere in India.

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10th Main, Jayanagar

We stock Kurtis, Salwar Kameez, Lehengas, Indo-Western, Co-ord Sets, Maxi Dresses, Party Wear, Handwork Sets.

The Aroshh edit

One boutique for both sides of your wardrobe — the kurta for Monday, the co-ord for Saturday.

Aroshh brings women’s ethnic and western wear under one roof in Jayanagar. Every piece is chosen for its fabric, finish and fit — from everyday cottons to hand-embellished festive sets.

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Six edits, one boutique

See something you love? Send us a DM and we’ll share colours, sizes and price — then ship it to your door.

Navy kurta set with white floral embroidery in the Aroshh boutique

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Everyday Kurtis

Easy kurta sets with delicate embroidery — for work, weekends and everything between.

Red kurta set worn with a gold woven dupatta

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Festive & Party Wear

Rich colour and woven dupattas for pujas, sangeets and the season of invitations.

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Indo-Western

Hand-embellished tops with flowing palazzos — traditional craft, cut for today.

Blush pink co-ord set with a mandarin collar

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Co-ord Sets

Matching sets in soft neutrals and easy prints that do the styling for you.

Champagne tissue set with a pearl-embellished collar

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Designer Handwork

Tissue and organza sets finished with intricate hand embellishment.

Printed tiered maxi dress on the Aroshh shop floor

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Maxi Dresses

Flowing printed and solid maxis for brunches, holidays and slow days out.

From the store floor

Watch the lookbook

New arrivals, filmed on our shop floor at No. 16. Tap any reel to watch it with sound on Instagram.

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Glass shelves of folded suits behind a model in a navy embroidered kurta

The boutique

Step inside No. 16

Shelves stacked with colour, soft warm light and a team that knows every piece on the rail. Come in for a kurta — leave with the whole look.

01Try it onFeel the fabric and check the fit before you decide.
02Styled by our teamWe pair dupattas, bottoms and layers so the whole look comes together.
03Ethnic and western, one roofFrom cotton kurtis for work to hand-embellished sets for the wedding season.

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How to order